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Matteo Riboni is the Artistic Director of Urban Cromos. He manages everything about the image and the product, from the graphic and photographic part to the actual design of each jewel. Everything related to visual communication passes through its super critical eye. Without forgetting the manual artistic part. Lot of jewels are created and sculpted directly by  his hands thanks to imagination, creativity and great practical skills.


Matteo was born in Sesto San Giovanni and grew up in a small neighborhood in Monza. He attended and graduated from artistic high school and then graduated in Jewelery Design at the European Institute of Design (IED). This training allows him to manage all the artistic and image part of the brand thanks to the use of various 3D design programs, photography, graphics and layout.

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